The Mere Exposure Effect
Explore the exposure effect in financial advice, leveraging familiarity to attract clients, enhance credibility, and combine expertise with value.
When Was The Last Time You Did Pricing Discovery?
Most Advisers seek to create an engagement with clients that involves very little tension around the pricing discussion. Yet this almost always leads to lower margins, lower service levels, and lower perceived value.
Marketing Your Business For The Next Generation Of Advice
With the Quality of Advice Review focused on making financial advice more accessible for all Australians, there will undoubtedly be increased importance placed on effective marketing strategies to attract new clients. Here’s how we can help you out:
Compliance vs Demonstrating Value
In this article, we look at how compliance has completely dominated the focus of an advice practice and the ways you can shift that focus back to demonstrating the value of your advice.
Changing Licensee to IIP - FAQ’s
Changing Licensee to IIP - FAQ’s: Here are the things you ought to know