Anthony Lyon Anthony Lyon

The Mere Exposure Effect

Explore the exposure effect in financial advice, leveraging familiarity to attract clients, enhance credibility, and combine expertise with value.

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Anthony Lyon Anthony Lyon

When Was The Last Time You Did Pricing Discovery?

Most Advisers seek to create an engagement with clients that involves very little tension around the pricing discussion. Yet this almost always leads to lower margins, lower service levels, and lower perceived value.

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Anthony Lyon Anthony Lyon

Marketing Your Business For The Next Generation Of Advice

With the Quality of Advice Review focused on making financial advice more accessible for all Australians, there will undoubtedly be increased importance placed on effective marketing strategies to attract new clients. Here’s how we can help you out:

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Anthony Lyon Anthony Lyon

Compliance vs Demonstrating Value

In this article, we look at how compliance has completely dominated the focus of an advice practice and the ways you can shift that focus back to demonstrating the value of your advice.

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